The living room hispack de Fira de Barcelona recognizes the work of the Spanish packaging industry that, during this health emergency, has proven to be an essential and indispensable sector. With the motto #TheForceofPackaging, Hispack starts a campaign on social networks to value the contributions of the container and packaging, as well as the effort, work and solidarity of companies and professionals in this industry to face the pandemic. At the same time, Hispack claims and anticipates that the the packaging It will also be strategic when it comes to relaunching the economic activity of all the productive and commercial sectors in the new normal that arises after this crisis.
As a loudspeaker of the powerful Spanish packaging ecosystem, Hispack has added the voices of several companies and sector entities that highlight the benefits of packaging that have been key in this exceptional situation. They also underline the permanent innovation of this industry to continue guaranteeing maximum protection and safety in the manufacture and distribution of products, without forgetting the challenge of sustainability that marks the new developments in machinery, materials, processes, logistics, labels, packaging and packaging.
For the president of Hispack, jordi bernabeu, "Issues such as security, information and traceability are more important today than ever and packaging is the common element capable of ensuring them in any product".
In this sense, the sectoral representatives coincide in pointing out that these days, packaging has recovered its true reason for being: protecting what matters and making it reach society, with containers and packaging being the solution to bring services and products closer to people, ensuring safety and hygiene, aspects of relevance to face this crisis. Some of the entities that have contributed their vision on the strength shown by packaging are: Graphispack Asociación, Amec-Envasgraf, AECOC, Centro Español de Plásticos, Aimplas, Packaging Cluster, Cluster of Innovation in Container and Packaging, PACKNET - Spanish Technological Platform Packaging and Packaging and IQS Executive Education. Know all the opinions here.
At the same time, Hispack wants to visualize and make known how the Spanish packaging industry has come together, also showing its commitment and solidarity with various initiatives to face this extraordinary situation: from material donations to the manufacture of sanitary protection elements.
Hispack considers that the packaging industry - made up in Spain by more than 2.100 companies that employ 74.000 workers - will continue to be decisive and strategic in helping other sectors to create economic value.
The living room hispack he plans to celebrate his next edition from May 18 to 21, 2021 at the Gran Via venue at Fira de Barcelona.
