Hornimans, Jacob Douwe Egberts' brand presents a new design in its ranges of teas and infusions. By eliminating plastic, the new cardboard boxes have a secure opening system that preserves the aroma and quality of the product.
Maintaining the essence of the brand, Little Buddha updated the aesthetics, simplified visual communication and highlighted the purity of the ingredients, thanks to a photograph that enhances them. At the same time, they restructured and simplified the portfolio into four clear and attractive categories (Tea Shop, Me funciona, Superalimentos and Sensaciones), making it easier for consumers to choose.
The result is a renewed design of minimalist and functional packaging. The packaging is stripped of certain decorative elements to ensure that each ingredient is the real protagonist. This simplification not only makes it easier for consumers to navigate the point of sale, but also reinforces the brand's identity.
In addition, the photography is qualitative and striking; thanks to organic lighting techniques and a zenithal perspective, the perception of the product is elevated and the visual appeal is increased, inviting tasting. And the ongoing commitment to innovation and well-being is reinforced.
