HP Inc. Acquires Choose Packaging

11, February, 2022

HP Inc. Acquires Choose Packaging

HP Inc. Acquires Choose Packaging, a packaging development company and inventor of a plastic free paper bottle which is already commercially available in the world.

Choose's patented technology provides an alternative to plastic bottles and can hold a wide variety of liquid products. Its innovative paper-based bottles are made from natural materials.

"This acquisition is a great example of how we continue to strengthen our capabilities in attractive vertical markets, such as sustainable packaging, while also driving progress toward HP's broader sustainability goals," he said. savi baveja, Chief Strategy & Incubation Officer, HP Inc. "Choose has created a truly differentiated technology and we are excited to welcome this talented team to the HP family."

With the integration of Choose into its 3D printing and personalization business, HP will focus on scaling its technology and presence in the 100% plastic-free fiber-based packaging market.

“As a plastic-free packaging development company, we have successfully created a technology that can provide a viable alternative to plastic bottles to help phase out single-use PET packaging,” he said. James Longcroft, founder and CEO of Choose Packaging. “HP's global capabilities and experience can help scale our impact globally. We are delighted to be joining the HP team and couldn't have chosen a better combination in terms of our shared goals of business, technology, sustainability and a values-driven culture."

Choose works with many great global companies, including Accolade Wines, one of the world's largest wine companies with more than 50 brands, including Hardys, Banrock Station and Grant Burge, available in more than 130 countries; Henkel, one of the world's largest consumer and industrial goods companies; and Malibu Rum, one of the strategic international brands in Pernod Ricard's global portfolio.


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