The delivery gala of the IDermo.com Awards 2018 It was held in June at La Pedrera in Barcelona. The event was attended by more than 170 professional personalities from the pharmaceutical industry to learn about the best dermocosmetic and OTC products (for sale to the public without a prescription) of the year 2018. Approximately 15.000 users have voted in this edition. Isdin was chosen as Best Brand and Heliocare as Best Brand in Social Networks. The Phyto brand achieved first place in Best iDermo Innovation with its Phyto Re30 Anti-gray Hair Treatment.
IDermo Best Design and Packaging Awards. Nuxellence® Eye Contour Zone by Nuxe won the Gold for Best Product Design and Packaging iDermo 2018. The jury praised its zamak applicator-massager, for its innovation and precise dosage, with a shape that adapts to the curves of the eye contour , in addition to the fact of taking advantage of the interior of the case to provide the information to the consumer, instead of using a leaflet.
Lierac Premium Voluptuous Cream won Silver for its luxury image that meets consumer expectations, consistent in all elements: external pack, matte black and gold glass container, applicator, travel bag….
The Bronze for Best Product Design and Packaging iDermo 2018 went to Atopic Skin Body Lotion for being a totally sustainable container, the result of an eco-design project led by Ferrer, minimalist, with a clear graphic and a soft soft-touch finish.
IDermo Best Design and Packaging Farmaselect Awards. The jury awarded the Gold to the Best PharmaSelect Design and Packaging Product to SOS Cortes de Urgo, for the innovative shape of its packaging, an original float that "saves you" when you need it, with a non-aggressive use experience and an easy application. Ecodenta from Natural Skin Beauty achieved Silver, because the eco-design is immediately visible and is consistent with the content, thanks to the materials used, the design and the graphics. The packaging of the Enna Cycle Menstrual Cup from Enna obtained the Bronze because its new design facilitates the application of the product, it is very clear for the consumer and allows a more hygienic experience.
In the Design and Packaging category, the jury was made up of Mireya Andreu, from Packaging Cluster; Camil Castellà, Co-Founder & marketing Executive of Aktiva Design; Iván Borrego, manager of the Beauty Cluster; Xavier Pascual, director of the Hispack fair; Eva Rodrigo, HP Marketing; and Ana Rocamora, president of the Spanish Society of Cosmetic Chemicals; and Maica García, director of the magazine News Packaging. Drimpak, NG Plastics and HP were the sponsors of this edition. Attendees received their trophy in a box with a protective inner lining, created for the occasion, and an elegant bag, both produced by Drimpak. They were also presented with a plastic container full of goodies courtesy of NG Plastics and with a totally personalized gift: a box printed with their photo, made by HP.
