Idonea Personal Cosmetics is a brand that offers an innovative dermo-aesthetic prescription service available only in the pharmacy channel.
Through a complete and free diagnosis that quantifies 9 fundamental parameters of the skin, the consumer receives a complete dermocosmetic report and a "Personalized Cosmetic Treatment" with a series of complementary recommendations.
The project carried out by Nomon Design It has consisted in the conceptualization and design of the corporate image, naming, packaging, stationery and supports that communicate the attributes of Idonea: trust, personalization, harmony and elegance. The main objective was to design an image that reflected a more human, tangible and emotional aspect of the brand.
Naming reflects the concept of personalization: each product is ideal for each consumer. At a graphic level, they conceptualized the brand as a watercolor in which each asset puts its note of color on a base, the skin. The corporate element is a stain that represents the drop of the essence of the active principles.
For the corporate color, a skin tone was chosen that is combined with the black color of the Miron Violet Glass in the containers and that, in addition, is presented as a very elegant and unusual tone in pharmacies. Idonea is the only cosmetic brand that uses this material in order to block all visible light radiation to keep the properties of the product intact, using only ecological preservatives endorsed by Ecocert.
For the logo they chose a font with personality and character (ITC Tiffany LTD), which easily stands out on the stain and is combined with the Pro Light and Quicksand Style for the claim and the rest of the copies.
