Fedrigoni Paper Studio Barcelona[Company Name], a creative space and consulting firm specializing in high-end papers, organized an event entitled: “Digital Printing: A Dialogue Between Creativity, Technology, and Paper,” where it presented its two digital printing catalogs. The event, which brought together printers, designers, and other industry professionals, is part of the Shaping Ideas in the City Heart initiative, which offers specialized gatherings that connect paper and creativity.
“Digital printing is a tool that offers us creative freedom,” he stated. Sylvia GarciaSylvia García, Marketing & Backselling Head of Fedrigoni Iberia, welcomed and introduced Joaquín Truyol, manager of Truyol Digital, who spoke about the wide range of possibilities offered by digital printing: “quality is no longer a problem… the enemy now is the screen… we produce with very high quality, small quantities and faster and faster… digital technology allows you to do whatever you want, from a single unit.”
Then Pilar QuintasThe Sales Manager explained the advantages of digital printing and the features of the two new catalogs. “In digital printing, the ink is printed directly onto the paper from the digital file, without the need for printing plates or matrices, which eliminates preparation time and costs,” he stated. The advantages over offset printing are: greater speed, lower cost for short runs (less than 1000), customization, on-demand printing, and production only when needed, avoiding stock and waste.
Pilar Quintas highlighted three main technologies: dry toner, Electroinks-HP Indigo, and inkjet. She also spoke about key trends and the Verona Innovation Center, which has established itself as an HP Indigo certification center, and presented the two new digital printing catalogs to the attendees.
Finally, María Blanch Estudi, Mar Domene Disseny and Tinglado They talked about the calendar they have made in collaboration with Truyol Digital and Fedrigoni, made up of twelve cards, one for each month, which is a mix between tradition and innovation, because "it evokes religious holy cards and also the box of a mobile phone."
