The editing 2025 Packaging Première & PCD Milan, the leading event in luxury packaging for the fashion and accessories, beauty, luxury and high-end food and beverage sectors, concluded: for three days, the Allianz MiCo spaces were transformed into a crossroads of visions, materials and ideas, hosting more than 325 exhibitors from 10 countries (Italy, France, Germany, Netherlands, Spain, Turkey, Hungary, India, China and Hong Kong) and a select and specialized audience of around 8.000 visitors: High-level professionals and industry experts, perfectly aligned with the event's objectives.
The event confirmed its role as a platform for inspiration and dialogue for industry players, focusing on key topics such as sustainability, technological innovation, and creativity in design. The audience enjoyed a rich program of conferences, talks, and installations, exploring new horizons in packaging through sensory experiences, special projects, and interaction with art.
The olfactory installation, carried out in collaboration with the Italian Institute of Perfumery and Integra Fragrances, generated great interest. This installation took visitors on a journey between nature and imagination thanks to three fragrances inspired by the edition's artistic concept: "From AI to AI, from Artificial Intelligence to Augmented Imagination," developed by digital artists. Andrea Filippi and Gabriele Moschin.
Among the most valued projects are the Art Gallery 2025, which housed 27 works created with artificial intelligence by international artists and students, and the Avant-garde area, where the most innovative projects in design, packaging materials, and sustainability were awarded.
In terms of content, the two stages (Main Stage and Ring Stage) offered more than 30 talks with more than 90 international speakers, between companies, experts and creatives, who offered a comprehensive overview of the sector's evolution and upcoming challenges. Another highlight was the Design Hub impulsed by Avery Dennison, the space dedicated to the visual narrative of brands through the best packaging design agencies (among them, Advision, Anisha, Batllegroup, Bulldog, Idem Design, NSG and Okay Monday) and the second phase of the project GINNASIUM, organized by UPM Rataflac, Vetroelite, Vinolok, Retail Pak, Luxoro, T&K and SenseCatch, which involved five designers from five Italian regions (Veneto, Friuli-Venezia Giulia, Lombardy, Tuscany and Calabria) in creating the packaging for the gin bottles, including the box.
"Packaging Première & PCD Milan 2025 has established itself as a research center and observatory of excellence in packaging and future trends. The dynamism, quality of the content, and involvement of the international community make us proud of the progress we've made. We thank the exhibitors, partners, visitors, and everyone who contributed to this edition," he said. Lara Castagna, director of the Packaging Première & PCD Milan event.
During the event, several awards were given: the award for the best personalized stand for Foilco and the award for the best pre-installed stand for CasatiThe first developed an exhibition project from conception to completion, while the second customized and reinterpreted a basic structure provided by the organization. A special mention was also given to Dabrazzi.
Packaging Première expresses special thanks to the technical sponsors (Grafica Valdarno, Fontana Grafica, Fedrigoni, Grafiche Omnia, Furlanis, D'Auria, Varigrafica, Luxoro) and partners (Torresella, DHL Express, Madame Furoshiki, Cucchi, Birrificio 620 Passi, Polyedra, Comieco, Istituto Italiano Imballaggio, Click Agency, Malìa, Italian Perfumery Institute, Essent'ial, Domus Academy, GetPica, Avery Dennison, Integra Fragrances, Materially, Cosaporto).
The next appointment is for 2026 (May 19-21).
