24 of the 30 brands that make up the study have experienced an increase in their brand value and 3 are new additions, according to the ranking Interbrand's “Best Spanish Brands 2015”.
The general increase in brand value is largely due to the national economic recovery path, the impact it has had on the business results of Spanish companies and the internalization process that many of them have carried out.
“Best Spanish Brands 2015”, the report of the 30 most valuable brands in Spain according to their brand value, launched every two years by Interbrand, was presented yesterday at the Giner de los Ríos Foundation, Madrid. In this edition of ranking the “metamorphosis” that many of the brands in our environment are currently experiencing is explored; a transformation based on the reinvention of the essence of brands without losing the values that characterize them.
The new brands that have been added to this year's ranking are Desigual (# 24), Seat (# 25) and Bankinter (# 26). These brands have demonstrated their ability to overcome, adapt and reinvent themselves in today's highly competitive environment.
On the other hand, the 5 brands that stand out for being the ones that increase their value the most are Bankia (# 17, + 47%), Bershka (# 5, + 30%), Mapfre (# 9, + 28%), Massimo Dutti (# 12, + 28%) and Santander (# 3, + 24%).
In terms of results by industries, the financial services industry registers the highest number of brands in the report, 9, becoming for the second consecutive year the leading industry in the ranking. It is followed by the distribution and consumer industry with 6 brands and the fashion industry, with 5 brands of the total 30, while the arrival of Seat is the first brand in the automotive sector.
