It was created Itfruit, a new product profile within frozen fruit, in the retail channel, and for this Choc & Fruit select the agency Etform (formerly Concept & Form) to generate an attractive, powerful and descriptive image that manages to convey the essence of a new product in just one second, which is how long consumers usually spend on each product while walking down the aisles of the supermarket.
In packaging, the Key Visual takes on a prominent role, as it attempts to quickly, strikingly and poetically describe the product, a product that combines the naturalness and freshness of frozen fruit with the indulgence of chocolate.
The colour palette is designed to increase the range of products and ensure easy identification on the shelf. Itfruit is here to create a unique experience, achieving an emotional connection with the consumer, which translates into a clear and simple: Eat, Repeat, Just Itfruit!
