Sébastien Mathieu, owner of Le Sphinx, a tattoo parlor located in Paris, has literally tattooed 25 bottles of the whiskey brand J & B.
Available in a black wooden box, each bottle was individually designed. The containers were completely covered with a latex material, thin enough to respect the shape of the contour of the bottle and necessarily strong enough to be hit several times by the sharp needles. Human skin color was applied to help reinforce the overall perception of the design.
The art direction was supervised by the French studio Button Button.
