"Our main objective is to achieve the highest profitability"
Grupo Docuworld is made up of seven graphic companies: Eman, Drimpak (packaging), Nde, Rever (labels), Universal, FormSystem (graphic services) and Pharmaprospect (pharmaceutical sector). Its president, José Ramón Benito, explains the group's objectives to us.
Grupo DocuWorld includes seven companies. What does each of them contribute and what synergies are generated?
The main characteristic they provide is a differentiated value offer to the customer, giving them, in a single supplier, different products that have to be received at the same time for packaging, for example, a pharmacy case with its closing label and its leaflet, in this way the client can simplify their management and save a lot of money.
DocuWorld's turnover amounts to more than 40 million euros. What does each segment represent in the total turnover? What percentage corresponds to exports?
In cardboard, 50%, in adhesive, 30% and in paper, the rest, 20%. The export is around 12% of the total.
What is the positioning of the business group nationally and internationally?
Our positioning is currently national and is not focused on the ranking of higher sales, but of higher profitability, which is our main objective.
They have seven production centers. Where are they located and what are they specialized in?
We have 2 printing cases, in Guipuzkoa and Madrid; another 2 for label printing, in Navarra and Madrid; also 2 of printing of brochures and documents, in Madrid and Barcelona. And the last one is in Bizkaia, where security printing jobs are carried out.
Are you implementing your digitization?
Yes, it is one of the values of Docuworld, the simplification of management through technology.
What measures are you carrying out in favor of sustainability?
This is also one of the values of the Docuworld Group, to use sustainable materials and processes, friendly to the environment, controlling the carbon footprint of all those involved in the value chain throughout the process.
What sectors are they targeting and in what proportion?
Currently 40% corresponds to health and pharmacy, 30% to food and beverages, 20% to cosmetics and perfumery and the rest, 10%, to industry and logistics.
They are specialized in packaging, especially cardboard and labels. In what situation is the sector? How is the pandemic affecting you?
Fortunately, the entire sector of cases and labels, encompassed in the Aspack and Aifec associations, is in the chain of industries essential for the maintenance of hygiene and health, as well as food, therefore the entire chain of suppliers and customers is operating at acceptable levels.
They are two different segments. Are safety and traceability the priority premises in labels?
These elements are very important, but the label also provides other attributes such as the identification of the content of the packaged product, in addition to helping to do sales marketing with its design.
Have you noticed an increase in the demand for cardboard packaging due to the e-commerce boom?
E-commerce is not important for our sector because the sales channel, whether in store or online, does not increase sales, rather it is focused on corrugated cardboard, the packaging box, which is another sector encompassed in the Afco association.
What solutions do you offer in sustainable packaging?
Ensuring the closing of the circle, recycling and recreating materials for printing.
As president also of Aspack, do you think that associations are still essential to carry out joint actions and, in the case of clusters, to be able to have a transversal vision of the sector?
This year, with the situation we have experienced due to the pandemic, the associations have shown why they exist and, if they had not existed, we should have created them, it is impossible to reach the administration to defend the opening of our centers on March 14 without going from jointly, associated, in fact not even as an association is enough, that is why we have created the transversal alliance of the entire value chain with Aspapel, Afco, Aspack, Aifec, Repacar ...
What are DocuWorld's objectives in the short and medium-long term?
To continue growing in an organic and inorganic way, sustainable with the environment and always looking for profitability and not billing, in sectors with high added value, where the attributes of design, quality, sustainability, service and trust are valued in addition to a reasonable price.
