Carré Noir Barcelona, Publicis Groupe's strategic design agency, has redesigned the classic Juanola tablet.
During the design process, different creative avenues were considered, but only a graphic improvement would not have been enough. The correct solution had to be “out of the box”.
One of the elements associated with the brand is the rhomboid shape of the classic pickup. “This detail is a recognizable and differential value for the target audience, and we think it should be emphasized. Why not transfer the rhomboid shape to the outer pack? We turn the pack 45º and we manage to imitate the shape of a pill. The solution was in front of our eyes and we saw it ”.
The pack was developed with typographic and color improvements. The design of the display is a fundamental piece to accommodate the boxes and enhance the new shape.
