The Campofrío brand has commissioned Julius to redesign Finíssimas. In order to maintain the leadership position, the company in the meat sector has reformulated the design of the group's most popular range in the packaged sliced category to adapt to new consumer trends.
According to Javier Portillo, Marketing Director of Campofrío: “The main objective was to break again with the category code and create a new code. We have looked for a light, fresh and modern design that would allow us to recognize the same old Finíssimas ”.
Judie Willer, Creative Director of Packaging at Julius, explains that “we have developed a design with an overhead image of the product to create dynamism and a feeling of abundance. We nuanced the established colors of the varieties and innovated the typography to create a more elegant and modern pack. "
The new packaging is now available on the shelves of supermarkets and hypermarkets throughout Spain.
