Juventus expands its universe with Interbrand

May 31th 2017

Photo: Juventus logo before and after. Interbrand has developed a comprehensive branding program to support the club's international growth plan

Photo: Juventus logo before and after. Interbrand has developed a comprehensive branding program to support the club's international growth plan, which includes: strategy, visual identity, brand experience and define the program of its “Black and White and More” events. The Juventus' new visual identity will be implemented in all physical and digital manifestations of the brand, starting in July 2017.

Developed by Interbrand, the new identity captures the DNA of Juventus aesthetics and sculpts it in the pronounced lines of a strong, iconic and essential brand, capable of putting itself at the center in any context and surface. The new logo represents Juventus in its prime essence in an immediate and unmistakable way: the J in its name, the stripes on the shirts and the Scudetto. It recalls a famous phrase from one of the legendary former Juventus managers, Gianni Agnelli: "I get excited every time I see a word that starts with J on the news."

“The result of a daring, uncompromising approach, with a new visual identity that goes beyond traditionalism and the context of the football and that it is an expression of the courage to innovate ”, said Paolo Insinga, Creative Director of Interbrand Milan.

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