Kaiku Ñam It is a 500ml dairy drink that concentrates the nutritional value of a complete meal. TSMGO | The show must go on It has designed a new way of consuming on the go, with a creative concept that breaks with the established codes of the category and projects energy, control and functionality.
The proposal is built on a central idea: decisiveness. Kaiku acts as a guarantor of quality and experience, while Ñam emerges as its own territory, contemporary and with a distinct voice on several fronts.
With a pilot plant original letteringTSMGO has redesigned the Ñam logo, integrating it with the parent brand to create a strong visual unity: Kaiku ÑamA typeface that avoids the generic to become a recognizable icon.
Likewise, the packaging stands out for a vibrant chromatism: a palette of dual and energetic colors that, in addition to helping differentiate the flavors (Chocolate, Vanilla and Strawberry), inject vitality into the product and manifest that energetic contribution.
According to the information architectureThe message “1 bottle = 1 complete meal” becomes the central focus of the design, supported by transparent communication of its benefits: 38g of protein, 26 vitamins and minerals, and no added sugars, facilitating immediate understanding.
The matte finish lends sophistication and a natural feel, moving away from the category's conventional gloss to create a more premium presence. Building on this foundation, the design is articulated through clean, decisive blocks of color, in dialogue with a precisely treated palette that integrates seamlessly into geometric backgrounds, reinforcing order, structure, and modernity. Details are highlighted by the intensity of the color palette. The use of saturated colors and defined contrasts ensures visibility and creates an immediate visual anchor point that facilitates identification, differentiation, and recall.
