KitKat has launched an edition with 35 new designs. "Have a break & Give it all at a festival", "Have a break & Kiss me", "Have a break & send me a meme", are some of the messages that make up the new line of KitKat's flagship product, KitKat milk.
With these new packaging, KitKat seeks to invite the consumer to share with their friends a new way of taking a break. This limited edition incorporates messages that KitKat believes consumers can relate to and that can be shared on Instagram under the hashtag “HaveABreak”.
