KY / Partisan du Sens

June 13th, 2016

KY is a brand of hot or cold tea with breakthrough recipes

KY it's a brand of the hot or cold with breakthrough recipes, for which Partisan du Sens has created a peculiar graphic style. Each reference has its own graphic style and universe.

The idea was to imagine the new growth engines of the market with a sensation-based approach: cocooning-energizing-gourmet-refreshing. There are 5 references: Miami Kiss, with the reference to American beaches during the 90s; Boost Guarana, inspired by cartoons, street art, the world of Marvel; Coconing, with the coconut inside, is the soft and relaxing reference; Caramel Circus, a sweet recipe that refers to the universe of the circus; and Lady Scarlet, passion red, with a Moulin Rouge spirit, very feminine.

The packaging is cardboard and the logo is hot stamped and embossed. The name of each product is also embossed.

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