L'Oréal y Albéa have created the first cardboard tube for cosmetics, in which plastic is mostly replaced by a certified, biological, paper-like material.
This new technology solution will be launched shortly, with the first industrial production scheduled for 2020. It is designed as an alternative solution to certain types of cosmetic packaging. Its environmental benefits will be evaluated through a multi-criteria life cycle analysis.
Philippe Thuvien, Vice President of Packaging and Development at L'Oréal, explains: “Since 2007 we have been constantly improving the environmental impact of our packaging. Today we go one step further and launch this new technology based on certified paper. Working closely with Albéa to co-develop this innovation, we aim to create a new tubular paper packaging for cosmetic packaging. Our goal is a first market launch of skin care products in the second half of 2020. L'Oréal is committed to improving the environmental or social profile of 100% of its packaging by the end of 2020. This alternative solution e Innovative is an integral part of the Group's packaging strategy ”.
Gilles Swyngedauw, Vice President of CSR, Innovation and Marketing at Albéa, adds: “Albéa's commitment to sustainability dates back 15 years and is reflected in our wide range of responsible packaging. Our ambition today is to accelerate the development of innovative and responsible solutions, dare to break codes, aim for breakthroughs. It is only through collaboration with our customers and partners that we can invent the safe, circular and minimal impact packaging that the beauty market desires. This innovation partnership with L'Oréal reflects both this ambition and this conviction. '