Lacía designs a forceful packaging for Origen legumes

15, February, 2022

Legumes Origin

Origin of Luengo is a range of vegetables that bears in its name the very intention of the product: to talk about its origin, its land, the place where the ingredient is born. A powerful and exciting concept that Lacia wanted to reflect in a style of design characteristic of the the packaging of before".

El design It fulfilled a very informative function, it forcefully showed the brand or the name of the product, playing almost solely with the strength of the primary colors. They segmented the different products through powerful and striking colors.

The container used is 100% recyclable, both the paper and the plastic inside are separated to facilitate recycling.


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