Partisan du Sens has reinvented Absolue l'Extrait Ultimate Elixir in a more ecological way and, for the first time, with a recharge. They have redesigned the curves of the bottle, resulting in a 39% reduction in its glass weight and a 30% reduction in the case volume. The new design has become refillable with a capsule: with a decorative rosette motif, a reference to the majesty of the Rose of Lancôme.
In addition, a new contemporary and luxury packaging was created. Partisan du Sens accompanied the brand not only in the creative part, but also in the entire technical development part. In the end, a 59% reduction in the materials used was made.