Lancôme chooses INUNE by Aptar Beauty for the refillable version of Idôle Eau de Parfum

July 9, 2024

Lancôme

Lancôme (L'Oréal Group) presents a new refillable version of the bottle of its Eau de Parfum Idôle, equipped with the INUNE Classic pump de Aptar Beauty. It is characterized by its POM (polyoxymethylene)-free motor, its robust design and its extremely light weight, 10% lighter than the market average. INUNE Classic is manufactured at the Le Neubourg en Eure facility in France.

In response to a demanding set of specifications, Aptar Beauty presented Lancôme with a rechargeable version of its high-end INUNE Classic pump, complete with SNI 15 screw fixation. In addition to its technical qualities, the great advantage of the INUNE Classic pump is its olfactory neutrality. Ensures that the formula is never in contact with metal.

“This latest launch is the result of a close working relationship between the L'Oréal and APTAR teams. Our INUNE Classic spray was the natural choice to meet the sustainability and aesthetic challenges of the Idôle Eau de Parfum bottle. It is elegant and discreet, and integrates perfectly with the elegant design of the bottle, even in its refillable version. “It provides optimal compatibility and meets the demanding standards of the world's leading fragrance houses, such as Lancôme,” explains Sophie Magdelaine, Senior Director of Aptar Beauty's Global Fragrance Platform.

As it is specially designed for Eau de Toilette spray applications, the spray experience is short and sweet. The specific and extremely slim design increases the sensory appeal of the cartridge. The upper subassembly features an elegant metallic finish, produced through a custom anodizing process in the house of Lancôme's signature rose gold hue. The thin high neck combines perfectly with the slender and delicate shape of the bottle.

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