The haute perfumery collection Absolute Perfumes de Lancôme pays homage to the centifolia rose grown on its Domaine de la Rose estate in Grasse, in the south of France. To dispense the 11 Absolue Les Parfums fragrances in the desired way, the L'Oréal-owned brand selected the HDS INUNE refill dispenser de Aptar Beauty, with its robust design and high technology.
Absolue fragrances are based on two new proprietary rose extracts specially crafted for Lancôme, so olfactory integrity was crucial. Aptar Beauty worked closely with the Maison to provide the right dispenser for the new collection. The INUNE pump uses Aptar’s High Definition Spray (HDS) actuator technology to ensure that every facet of the fragrances is revealed in all its complexity. The POM-free pump has no metallic contact with the fragrance, further protecting the olfactory identity.
Refillable spray with fine diffusion
With Absolue Les Parfums, Lancôme decided to switch to a refillable product. HDS INUNE is provided with a SNI 15 screw-on neck to allow for easy refilling. HDS INUNE Refill is a light spray that provides a wide and fine diffusion. With each actuation, a 70 mcl dose is generously sprayed onto the skin, adding to the sensorial experience.
“We are seeing an increase in niche fragrance collections from luxury brands, which use the same packaging solution for a variety of scents. Each brand has its own unique requirements and Lancôme is particularly demanding, both in terms of aesthetics and technology. Our partnership with Lancôme has resulted in a high-performance dispensing solution that perfectly matches the style of the range,” he says. Yaël Letrosne, Senior Account Manager at Aptar Beauty EMEA.
Just as the fragrance combines traditional French know-how and innovation, so does the dispenser. The HDS INUNE refill is manufactured and decorated at Aptar Beauty’s facilities in Le Neubourg, France. The gold anodizing perfectly matches the color of the cap and metal plate attached to the bottle. Together with its invisible mechanism, the high-end dispenser enhances the luxurious look and feel of the product.
