Massimo Dutti has launched this new perfume for men, which is presented in packaging created by Lavernia & CienfuegosThe name “1985” is a reference to the year in which the company was founded. They wanted to give it a modern, young and fresh feel, while maintaining the tone of elegance that characterizes the brand.
For the secondary packaging, they adopted the concept of a book so that their in-store display would have the image of a library. This is the reason why one of the sides, which functions as a spine, offers the information.
To enhance the perception of quality, it is covered in a textile-like paper and has a black stamping for the name. It also has a fabric strap that makes it easy to remove the bottle, which also has a label on one side.
