Lidl has been the winner of the Best Business of the Year Award in 2012, in which more than 50.000 consumers evaluated 179 brands among 20 categories, as a result of the more than 172.000 evaluations made by them and among which the quality criterion stands out this year /price. Primark was ranked second and IKEA third. For the fourth year, consumers have been able to evaluate their preferred chain stores in the following aspects: Quality / Price ratio, Price level, Promotions and Discounts, Assortment, Staff training, Innovation, Customer friendliness and Store Environment. Popai, sponsor of the event, presented the award in the Beauty and Perfume category to the company Yves Rocher. "Retailer of the Year" is the consumer award for retailers in Europe. It started in the Netherlands in 2003 and has expanded rapidly in Europe, currently being held in 9 countries.