Little Buddha develops the branding and packaging of the new and complete range of products for the elimination of lice and mosquitoes from Montplet Laboratories.
The challenge was to create a brand with a powerful naming (Newell) and a unique graphic code, in addition to proposing a packaging that communicates the laboratories' commitment to environmentally friendly ingredients and materials, without neglecting effectiveness. In other words, care in the most sustainable way.
About the project, on the one hand we have Newell, naming evocative that balances novelty with well-being and good work, highlighting the double commitment to take care of both ourselves and the environment. As for the new brand, the typographic solution is sober, although with an entity on its own, a stain on the upper case and a green-blue color with rounded edges. Aspects that detonate closeness and trust, adding a subtle graphic wink that appeals to naturalness at a central point in the composition.
Furthermore, the the packaging It is a natural, orderly and colorful solution that achieves a good visual impact on the shelf, in combination with two different background patterns, depending on the range. Recycled kraft material has been used as the base. As a result, the pack evokes naturalness and not the aggressiveness of the products.
