Jean Jacques Fredj launches in Europe a range of cold teas, infused with imported leaves from Japan, and without sugar.
For the packaging de Umaycha, designed by Little Buddha, a minimalist and elegant range has been created that transmits a Japanese origin with an attractive aesthetic for a European eye, avoiding clichés, as well as a simple and intuitive differentiation between each recipe.
On the other hand, there is a Brand Block collected in a cartridge typical of the Japanese graphic style, with some photos of teapot and dry tea that transmit naturalness and educate the consumer.
