Little Buddha modernizes the packaging of Torras Stevia

July 15, 2020

Little Buddha enhances the naturalness of the Torras Stevia chocolate range with a modern design

Little Buddha enhances the naturalness of the range of chocolate de Torras Stevia with a modern design, communicating the benefit of the Stevia sweetener without sacrificing appetite.

A transversal graphic element works as an appropriate pattern and conveys naturalness in a clear way. A central still life with an ounce of chocolate placed as a rhombus creates a set of diagonals with the background and a set of ingredients to encode the variety. An elegant and very clear typeface communicates variety and benefits in a sober way.

On the other hand, a delicate and coherent picto with the design communicates the Stevia component following the strict legislation at the wording level for this sweetener. The finish is matte, with some details in UVI (relief) that reinforce the naturalness of the product. The design allows easy expansion to other varieties in the range as well as future references.

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