Loewe has trusted Pujolasos wood & pack for the development of the exclusive stoppers for the two new Loewe 001 fragrances (female and male).
Following the line of Loewe's values, the result of the new packaging is an attractive design, with a suggestive staging associated with luxury. The stoppers have been customized in two specific colors that Loewe has selected to achieve the maximum exclusivity of the new containers, and at the same time, differentiate the feminine and masculine perfume.
To achieve a unique finish, very intensive work has been done on the surface treatment of the cap and the specific process of applying the varnish. In addition, the Loewe logo has been engraved on the upper part of the cap, using a high definition laser lototype.
The entire project has been carried out from the Pujolasos facilities in Sant Pere de Torelló (Barcelona), both the exterior and visual development of the cap and the interior in PP plastic, which also has the logo engraved inside.
The concept and the case
Loewe 001 Woman and Man, the first Loewe fragrances under the creative direction of Jonathan Anderson, represent the sensory expression of the brand's character. A concept that interprets the notions of purity and uncertain promise, associated with the first hours after a first intimate encounter between two people.
Loewe 001 packaging is based on the photographic work of the German Karl Blossfeldt, whose images of botanical motifs were also adapted as prints in the Loewe Spring - Summer 2016 women's ready-to-wear collection.
Capturing the shape of nature as seen through the lens of an artist, Blossfeldt's work distills the essence of Loewe, a house founded 170 years ago.
