The Smurfs are the protagonists of the new collection of bottles of Font Vella Kids, the range of products specially designed for boys and girls, now available on the shelves. The brand of natural mineral water has launched two collections, one for the summer and the other for "back to school", based on the little blue characters famous all over the world.
The collections are made up of three fun designs in mascot 33cl, ergonomic bottles that simulate the silhouette of the characters, and even twelve different designs for packs of 6 units, also 33cl. All bottles have the plug sports characteristic of the Font Vella children's range, which prevents spillage during water consumption. In addition, both collections include glow in the dark labels and the bottles are 100% recyclable, like the rest of the company's portfolio.
In the words of Rodrigo Liebana, Marketing Manager of Font Vella in Danone waters, «Collaborate with Junior Planet and having such iconic characters as The Smurfs helps us instill shared values such as fun and concern for nature among many others, and thus continue to transmit healthy hydration habits to the little ones.