Siesta Brewing Co. is a new Spanish microbrewery located in Burgos. They are passionate brewers, unusual rebels, and craft beer lovers who just know and love what they do. Brew honest for hedonists.
They asked Luis Utrillas to design its brand identity and packaging for its first three beers Lager, IPA and Pale Ale.
The design concept is inspired by the common saying in Spanish: "Siesta is Sacred".
They envisioned their product and the occasion to consume it as one of life's sacred pleasures, interpreted through the lens of Siesta's brewing spirit through the inclusion of rebellious signs, pop colors, and artisanal execution set in symbolic scenes.
Concept: Luis Utrillas & Susana Sanmartin
Design & Art direction by Luis Utrillas
CGI Illustration by WES - CREAM3D
