Theology, known for its innovative skincare treatments formulated with real tea infusions, chose Re Place, the refillable bottle from Lumson, for its revitalizing face cream with kombucha tea, the flagship product of its new kombucha-based line.
Teaology, today a certified B Corp, has made sustainability an essential part of its mission. Since its debut on the market in 2017, it has differentiated itself by following a business model that benefits the environment, the local territory and people. A "positive impact" company with a philosophy like Lumson's.
Revitalizing Face Cream, a cream with a unique formula developed to prevent and correct the first signs of aging, with Kombucha, is presented in Re Place, the glass jar with a refillable system (inner cup), designed to be easily removable and replaceable and that combines the aesthetics with attention to the environment.
Re Place unites the principles of a circular economy – Reduce, Reuse, Recycle – and interpreting them into three new key concepts: Re-Think (the packaging is given an ECO design twist), Re-Gen (refilling gives new life to the glass jar) and Re-Act (brands and consumers are an active part in the process of reducing environmental impact).
The graphic design is fresh and easily recognizable: the Re Place inner cup was customized according to the graphics and colors used for the new Kombucha line.
