texen pays homage to the new codes of YSL for All Hours Makeup. The Yves Saint Laurent logo ties the cap together like a vine. This decorative subtlety, coupled with the technical challenge of making a closure from recycled content, required both boldness on the technical front and industrial maturity on the part of the Texen teams.
In line with the expectations of the brand and its environmental commitments, which Texen shares, the project implied the adoption of new generation materials. Texen faced a double challenge: aesthetic imperatives and the use of rPET. The cap is in one piece thanks to the in-mold engraving of the logo, to which the thickness of the relief adds complexity.
To optimize the conception of industrial tools, the Texen teams relied on rheological research. Thus, the experts perfected the different injection parameters, anticipating the behavior of the material to avoid glue lines and that the molded part would be completely uniform. The second complex operation was the decoration of the cap and the hot stamping of the decoration in a single pass.
This technically complex product and the use of recycled material required close collaboration between Texen's technical and development teams serving the brand. Eco-design considerations were at the center of this collaboration.
Texen's 2025 roadmap specifies that 100% of its offer will include an eco-designed alternative solution.