LVMH collaborates with WestRock on the launch of Kenzo World

April 12th 2017

LVMH Kenzo Perfume Team Selected Melodie Pure ™ Sprayer

The perfume team of LVMH Kenzo selected the Melodie Pure ™ sprayer, collaborating with west rock (now part of Silgan Holdings) at the strategic launch of their latest fragrance: Kenzo world.

Melodie Pure ™ is part of WestRock's Emotions of Spray Collection, an expanded line of seven sprayers. It offers a long and characteristic application that consists of a very fine and homogeneous atomization.

The eye-catching bottle is crafted from black rubber, rose gold metal, and opaline. The rubber stopper has been inspired by the iconic Kenzo Kalifornia bags, while the precious metal decorative element in rose gold color is reminiscent of the "The Eye" jewelry collection. The mysterious eye can be seen in different ways depending on the perspective.

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