The fragrances of Medeau They are inspired by English flowers and are derived entirely from vegan and non-toxic ingredients that live up to their luxury brand. The founder Allison stubbings wanted a packaging that was elegant and ecological and went to GPA Luxury.
The team began by developing a simple box of white perfume. The exterior is finished with a soft-touch varnish and features a satin silver foil and a UV dot for the Medeau logo. Inside, a white corrugated liner wraps around the perfume bottle, holding it snugly and ensuring it remains protected during transit.
For both the box and the corrugated liner, GPA addressed the list of materials very carefully to make sure they both remained fully recyclable.
In addition to the perfume packaging for the Medeau bottles, they also manufactured a range of cards for their 2ml perfume samples, using the same recyclable materials and finishes.
