"Better with Less" challenges designers to create more environmentally friendly solutions

13, November, 2017

El Design Challenge - "Better with Less" started on November 6, 2017. The international competition for packaging design, organized by Metsä Board, aims to find new packaging solutions for some of the most widely used and fastest growing types of consumer packaging in the world.

The competition will feature an international jury, which includes a number of packaging design experts: Terri Goldstein, brand and packaging design professional. Peter Désilets, strategist and specialist in packaging sustainability aspects. Marianne Rosner Klimchuck, packaging design expert and chair of Communication Design Pathways Department of Fashion at the Institute of Technology. Lars G. Wallentin, a packaging designer who worked with well-known brands around the world, and John B. Mahaffie, a futurist with primary experience in future packaging solutions.

Registration is open from November 6, 2017 to March 31, 2018 at: www.betterwithless.org. New packaging solutions can be designed for consumer packaging such as takeout, e-commerce, wellness, cosmetics and dry food packaging. The prize of the Design Challenge contest - "Better with Less" is € 10.000. The competition is also open to students, and the Metsä Board will offer as an additional prize the opportunity to undertake a student scholarship with its packaging services team in Shanghai. The finalists and winners will be announced during spring 2018. 

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