Metsä Board has developed a multi-purpose, space-saving promotional packaging for HejBuddy, a Finnish cosmetics brand. The new lightweight packaging is made from micro-flute corrugated board using Metsä Board’s white kraftliner.
The new packaging is 50% lighter than a traditional rigid box made from recycled fibres. Traditionally, rigid boxes are imported from Asia as assembled packaging, which requires a lot of space in the container. The new packaging developed by Metsä Board requires minimal storage capacity as it can be easily folded into a box when needed. Once used, the packaging can be easily unfolded and recycled.
The packaging, which focuses on seasonal adaptability, also includes a sleeve that can be customized for different branding needs, providing a versatile and cost-effective solution for brand owners. Additionally, microchannel boxes allow for greater flexibility as local production can be done in smaller batches.
“We wanted eye-catching packaging, produced with the environment in mind,” he says. Niina Tuominen, founder of the HejBuddy brand. “Nature is an important value for our company and I am a forest owner myself. It was important that our partner shared our values, and Metsä Board’s sustainable approach made them the perfect choice.”
“The goal was to develop a better solution for rigid boxes. The new micro-channel cardboard packaging offers a flexible alternative for our customers. It is durable and lightweight, perfect for brands looking for both style and practicality,” he says. Ilkka Harju, director of packaging services at Metsä Board.
