Metsä Board, European producer of premium quality virgin fiberboard, launches MetsäBoard Pro FBB Go, a new folding carton designed for the demanding packaging of food and pharmaceutical products, along with a quick and predictable solution to delivery of custom-cut sheets for the European market.
In the daily operations of brand owners and converters, production continuity, fluctuating demand, and high-performance requirements are constant factors. MetsäBoard Pro FBB Go combines high-quality, multipurpose folding carton with reliable sheet availability, helping customers respond faster, keep inventories low, and operate with confidence in demanding packaging applications.
“Our customers operate in environments where demand can change rapidly. With MetsäBoard Pro FBB Go and our new service concept, we are making production smoother, planning more predictable, and supply chains more resilient – creating a real competitive advantage for our customers in Europe,” he says. Maarten Florizoone, VP Sales Europe at Metsä Board.
MetsäBoard Pro FBB Go, developed for rapidly evolving branding environments, is designed to deliver consistent quality and reliable performance while meeting compliance requirements in the regulated food and pharmaceutical industries. The product is OBA-free and features a hard bond that ensures reliable performance in frozen food applications. It also offers the opportunity to reduce the carbon footprint of packaging thanks to its lightweight construction and the high proportion of fossil-free energy used in its production at the Husum plant.
It is produced at Metsä Board's factory in Husum, Sweden, and folded at the company's distribution center in the Netherlands. This allows customers to obtain custom-cut sheet formats with short and predictable delivery times.
Metsä Board's new FastTrack service delivers folding carton sheets in under three weeks across Europe. For urgent needs, the ExpressTrack service offers delivery in under ten days, helping converters and brand owners maintain agility in volatile supply chains and reduce the need for excess stock.
