With almost 40 years of experience as a beauty icon, Moreno Moncho trusted in Ideologist to create the identity and packaging for their exclusive line: The Collection. Idólogo designed the packaging and intervened from branding and naming to the corporate narrative.
They opted for an aesthetic of "extreme simplicity" based on black and white typographic games and geometric shapes.
The result is a brand with an architectural and cosmopolitan feel that has achieved great success.
