Photo: MayTea
In 2018, Schweppes entered Spain into the flavored water segment with the launch of MayTea, a cold tea infusion drink. Morillas builds a refreshing and innovative imaginary for this proposal that is an explosion of naturalness and flavor. A fresh design was proposed that establishes a balance between the visual codes of the world of tea and the category of soft drinks, and a graphic system was established that is extrapolated to multiple supports. It also facilitates the recognition and differentiation of the brand in all of them, while leaving room for future innovations.
A pack that nourishes MayTea with a proprietary and differential graphic universe, which connotes spontaneity, authenticity and a refreshing lifestyle.
