Morillas signs a rebranding for a Renaissance man

January 20, 2025

Morels

Jaime Beriestain, a famous Chilean interior designer based in Barcelona, ​​has created his own studio, a showroom next to Gaudí's Pedrera and two successful ventures: the Concept Store and the Café. Morels The brand was unified and placed under the umbrella of the Jaime Beriestain brand, as they all feed into his multifaceted personality. The different websites and social media were also merged to avoid confusion and simplify communication efforts.

For the packaging of its products, a game inspired by a multifaceted personality and a solid career, a geometric game that is a nod to the margins of architecture as if the pack were an interior designed by Jaime Beriestain himself.

The colour palette of the packs is based on dark and matte tones. The colours were defined together with Jaime Beriestain himself, in constant search for a premium look. The premium look is also achieved through a minimalist presentation and gold applications.

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