The project Classica by Hacienda López de Haro It is a celebration of the history and greatness of Rioja wines. Moruba has brought the story of these unique wines to life through a design that fuses elegance and character.
This collection of great reserves, from Vintae, pays homage to and reinvents the wines Fino wines that made Rioja one of the world's most important wine-producing regions. Produced only in exceptional vintages, these wines reflect the pure essence of a centuries-old tradition.
The illustration of the character, the undisputed protagonist in the label, pays tribute to the historical figures who contributed to the prestige of Rioja. The carefully selected typography and premium finishes evoke winemaking tradition, while the refined, naturally textured paper adds a touch of authenticity and timelessness.
This innovative approach was awarded a Silver Pentawards in 2024.


