Fresh, the new fragrance by Moschino, is a floral-woody perfume, which moves between fresh and seductive feminine notes, in a surprising packaging that mimics a glass cleaner.
Jeremy Scott's idea for the new Moschino “Fresh” fragrance is to contrast luxury and an essence of haute couture, with the most ordinary and common packaging of products used for domestic cleaning: the “bottle.spray multipurpose ”.
This object thus becomes an icon because it acquires a unique character when associated with a fragrance luxury, thus creating the maximum dichotomy between "exclusive" and "massive".
