Mousegraphics / Hatziyiannakis

June 11th, 2013

To paraphrase Marshall McLuhan's famous expression, "the medium is the content" in this spectacular packaging. The symbiotic relationship between the medium and the message (which the media guru preached), here translates into the eccentric coupling of the package and the product. A set of mirrors in the eyes of the consumer.

The paradox of a sweet, edible and even palatable stone; the beauty of an open fruit, with its surprisingly realistic pulp; fake cherries that even fool the birds that come to peck them, and tasty rock formations - all consumer-ready in a super realistic design. 1st Prize in Dieline Award and 2nd in European Design Awards.

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