MW Luxury manufactures a special case for Michael Kors Sexy Ruby

January 7, 2019

Michael Kors commissioned MW Luxury to manufacture a very special case for his Sexy Ruby fragrance

Michael Kors commissioned MW Luxury the manufacture of a very special case for your fragrance Sexy Ruby, with two 7 ml bottles and a custom kaleidoscope. The team was also asked to make a PR kit with additional items.
The standard Sexy Ruby case is a rigid octagonal shell-shaped case, designed to mimic ruby-inspired flasks. The name of the brand has been engraved in the center of the lid with a gold foil.
For the Sexy Ruby PR kit, they created a deeper box to accommodate the required elements, with two inner layers. Inside is a compartment with a unique lid that works like a lenticular lens. Lifting the lens layer reveals a bottle of Sexy Ruby; the perfume rests in an EVA accessory that has been finished off with a CMYK print that shows a lot of sparkling rubies.
The bottom layer is a removable compartment containing the kaleidoscope and a 7ml bottle of Sexy Ruby. In addition, this drawer also contains a hidden battery, which powers an LED system. When you press the switch, the upper compartment lights up.

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