Sea resorted to MW Luxury Packaging, with whom he had already collaborated, to create a personalized presentation box for his revitalizing hydrating serum.
La box is inspired by the pages of fold-out children's books. The exterior is a rigid hinged box. At first glance, its understated color and subtle engraving with the brand's name convey simplicity. In the right light, the speckled blue paper glows in an ocean green, hinting at the beauty of the interior. By lifting the lid, an accordion of illustrated pages unfolds.
The pages were made from uncoated paper and evoke the image of an impressionist painter's sketchbook. In the place of the final page is a panel containing a removable mirror. When the box is fully opened, the mirror reflects the serum bottle below.
More than a case, a magic box that transmits sensations and memories, a story to discover.
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