For the new custard from La Lechera, the French agency Logic Design has created a packaging with a very sweet look that emphasizes the pleasure of tasting the cream as well as the Spanish tradition of this dessert.
The range consists of three references: traditional custard, custard with chocolate and custard with caramel.
The Natillas line also adopts the brand identity of La Lechera, stamped in 2012 on all references. The identity was created to affirm the attributes of the brand (yellow, the central role of the Vermeer icon, simplicity), and gives the desserts their values of motherhood and femininity.
