Neodif is a French beverage retailer based near Nantes specializing in the distribution of foreign beer. The owner developed a relationship with the American brewery Noble Rey (Dallas, Texas) and eventually signed an exclusive agreement with the rights to produce and sell the brand's beers in France and elsewhere in Europe. After bottling the beers in cans, Neodif partnered with Brasserie Duyck and Crown Bevcan Europe & Middle East to develop standout designs.
The final product, called 'Sex in a Can', features a mermaid-inspired red-haired figure blowing a kiss to consumers from a contrasting aquamarine background.
