News Packaging talked with Alberto Vega placeholder image, Director of Communications at Nestlé Spain, which explained to us some of the new products presented at Alimentaria, recently held in Barcelona.
Among Nestlé's new products, which one would you highlight for its packaging?
From a packaging perspective, we have the compostable Dolce Gusto Neo capsules. In coffee capsules, we have two systems: Nespresso and Dolce Gusto. Within the Dolce Gusto system, we offer these paper-based capsules that can be composted and placed in the organic waste bin. They are produced at our factory in Girona and reflect our commitment to minimizing the environmental impact of our packaging.
Next, probably the most important addition to the coffee business is Nescafé Espresso Concentrate, a coffee concentrate designed to be diluted with ice, water, sparkling water, and so on, offering numerous possibilities and targeting a much younger consumer base, since one in three young people drink their coffee iced. It's a global launch.
What do they offer in terms of food and chocolates?
In the section of oriental cuisine products that go under the Maggi brand, we have a new range which includes ramen and more noodles with different types of flavors.
In the chocolate category, we launched the Spanish National Team Extra Fine chocolate bar. We've also created a pack with mugs and made molds printed with the images and names of all 18 players of the Spanish National Team; we presented them at the Spanish Football Federation with Cucurella and Unai Simón.
Furthermore, this year KitKat is sponsoring Formula 1. We are the official chocolate of Formula 1. The sponsorship focuses on the fact that even while driving, you take a break, and when a Formula 1 car stops in the pits, that's where the driver has a moment to "relax" for the four seconds it lasts before heading out again. It's a global sponsorship, and we believe it will have significant visibility on our iconic KitKat bar, which we've also launched in the shape of a Formula 1 car.
Do they also have a significant investment in water resources?
Yes, we're introducing the Maison Perrier Chic range, which are waters with a unique aroma that mimics alcoholic cocktails, but without any alcohol. It's a trend that captures a consumption moment closely linked to afternoon socializing, leisure, and so on. There are three varieties in this water category.
Do you believe that innovation is a differentiating factor?
It's a necessary factor in our case. We have to be able to innovate and keep pace with, and sometimes even anticipate, what the consumer might need. We're a company that needs innovation.
Furthermore, at Nestlé we have a very powerful network of research and development centers, employing more than 4.000 people, which is the largest privately owned food research network in the world. This means we are expected to be innovative. And that's partly what allows us to maintain our leading position and continue growing in the market.
