CBA Graell, a design agency specialized in branding & packaging, has developed the new visual identity for Nestlé Gold. A commitment to transmit its new positioning: "The chocolate that will make you discover how far you are capable of feeling."
The creative concept defined by the agency, "The golden explosion", gives life to the brand and graphic style that will homogenize the Nestle Gold product range in all its categories. Through this exercise of transversality and personality, the agency manages to enhance the character of the brand in a powerful and differentiating way. In this way, gold becomes the leitmotif of the entire image, which is dynamically expressed through each design.
Other elements such as intense colors, fonts with personality or the gourmet photographic style, complement the identity to create a set that elevates the perception of the brand towards quality and luxury.
