The brand Häagen-Dazs de Nestlé announced a new service in partnership with the global recycling organization TerraCycle, which will provide a first-of-its-kind consumer home delivery service called Loop.
loop It will enable consumers to responsibly enjoy Häagen-Dazs and other preferred foods and personal care products at home in custom, durable packaging that is collected, cleaned, refilled and reused, all from the consumer's front door step.
With Loop, Häagen-Dazs introduces a reusable stainless steel double-walled ice cream container, designed by Nestlé's global research and development group in Bakersfield, California. The design and transport will keep the ice cream fresh and cold from the moment the containers are filled until they are delivered to consumers' homes. The container also ensures that when opened, the ice cream melts faster at the top than at the bottom of the container.
